By DALCY LULUA
ORO Governor Gary Juffa has called on the Marape-Rosso Government to urgently modernise outdated laws and create pathways for Papua New Guinean content creators especially young people to earn income from social media and digital platforms.
Speaking in Parliament, Governor Juffa highlighted the rise of local content creators using platforms like Facebook, TikTok, and YouTube to showcase PNG’s unique culture, tourism potential, and vibrant communities. However, he said many are unable to benefit financially due to the absence of enabling laws and mechanisms.
“These content creators are creating amazing content that promotes Papua New Guinea to the world,” Juffa said. “Unfortunately, they can’t monetise their work like creators overseas. Other people come into our country, create content here, and earn from it-our own people deserve the same opportunity.”
He said more than 60% of the country’s population are youth, and many of them are already actively participating in the global digital space without support, protection, or recognition.
In response, Acting Minister for Information and Communications Technology Peter Tsiamalili confirmed that the Government is actively pursuing reforms to support this emerging digital economy and ensure Papua New Guineans can safely and effectively earn from online content creation.
“Social media is no longer just for entertainment-it is employment,” Minister Tsiamalili said. “Our people are already engaged, and we are building the foundation for them to succeed.”
The Minister outlined several key reforms being undertaken by the Department of ICT:
- Cybersecurity: PNG’s National Cyber Security Centre is operational. A new regulatory framework for digital safety will be introduced in Parliament in September.
- Data Protection: A Cabinet-approved policy is in place. A Data Protection Bill is currently being drafted to safeguard personal information and hold platforms accountable.
- Digital Identity: A national digital ID policy has been submitted to Cabinet to ensure identity verification for online earners.
- Electronic Transactions Act: The 2018 law is being reviewed to improve support for digital payments, contracts, and encryption.
- Cybercrime Enforcement: PNG is working toward acceding to the Budapest Convention to strengthen local and international cybercrime enforcement.
Tsiamalili added that the Government is also exploring partnerships with the private sector to deliver digital upskilling, financial literacy, and compliance support for creators, influencers, and digital entrepreneurs.
He reaffirmed the Government’s commitment to creating an environment where young Papua New Guineans can thrive in the digital economy.
“Content creators and social media influencers are part of PNG’s emerging digital workforce,” he said. “Our job is to make sure they are equipped, protected, and recognized.”